Paul Wetenhall begins Customer Discovery Series for Charlotte Startup Publication

Categories: General News Tags: News

Ventureprise Executive Director, Paul Wetenhall, will be featured in StartCharlotte, through his series on customer discovery.

Every startup is in a race to earn customer revenue before investor cash runs out. Rookie entrepreneurs think that is simply a sales challenge. Experienced entrepreneurs know that successful customer development begins by listening, not selling.

This customer development by listening is called customer discovery. We believe it is the most important step in launching innovation-driven ventures. It is a core part of a revolution in new venture creation known as the lean startup. The goal is to learn by getting out of the building rather than attempting to create the perfect, abstract plan.

For the full article