Ventureprise Launch Alumnus Highlighted in Charlotte Inno
The online grocery market in the U.S. has grown quickly in recent years, expanding from $12 billion in 2016 to $26 billion in 2018. And it has plenty of room to grow, as online orders today still represent a fraction of the $632 billion overall grocery market.
The ongoing coronavirus could also create a surge in demand for the online grocery industry, experts say, as consumers opt to avoid the supermarket and get their food delivered to their door.
One Charlotte startup that’s looking to capitalize on the growing market is Grocery Shopii, a meal planning application that helps grocers get more customers to fill their online carts and purchase online orders. Grocery Shopii has created a tool that allows shoppers to select the meal they’d like to make, and the startup auto-populates the user’s cart with all the ingredients necessary to make that meal.