Ventureprise Executive Director Paul Wetenhall’s Customer Discovery Series Continues
In the most recent article in our series on customer discovery, we advised you to use customer discovery to “listen and learn.”
Although that sounds obvious and easy, startup entrepreneurs find that it takes conscious effort to accomplish meaningful listening. Completing multiple, effective interviews is useful only if you can make sense of what you hear.
Transforming good interviews into meaningful customer discovery conclusions starts with accurate interview notes. Begin your note-taking during the interview and complete the documentation immediately after the session. Two-person interview teams are ideal since one person can focus on interaction while the other captures observations.