Ventureprise Launch Alumnus and 2.0 Participant Recognized for Best Tech Application
Grocery Shopii launched their platform earlier this month, and soon after, Progressive Grocer named the company the industry’s “Best Tech Application” at the 2019 Total Meal Solutions Awards. The awards are given to companies with “some of the most innovative and creative ideas we’ve seen,” said Jim Dudlicek, editorial director at Progressive Grocer.
Hotze’s idea is based on the research she conducted through Ventureprise, interviewing more than 100 customers in her target customer segment. “We learned that the store shopper is scanning the grocery shelves for inspiration,” said Hotze. The taco shells that are on sale enter the cart, and now it’s taco night at home. “That visual inspiration is an enormous gap in online grocery shopping today,” said Hotze.