Ventureprise Executive Director Paul Wetenall continues Customer Discovery Series for Charlotte Startup Publication

The most important work of the startup entrepreneur is to discover the value proposition that connects your company to your customers. Without this understanding, the startup will struggle to generate revenue and, if not corrected, will fail as it burns through its available cash.

Continue to article:

http://startcharlotte.com/why-your-companys-value-proposition-isnt-what-you-think/